The Big Hat was started in 1913 by California Rodeo Director Bill Jeffery when he heard a train was coming with 1,700 people to watch the rodeo. Jeffrey decided to throw a BBQ in downtown Salinas on a vacant lot. He called in favors and help from all over Salinas to build tables, dig pits and bring meat, bread and food. In 1946, The Monterey County Sheriff’s Posse took over the Big Hat BBQ and continues the tradition as a kickoff To the Salinas California Rodeo.

West End Festival

Sand City's Annual West End Celebration, Sand City, CA

A free, family-friendly event celebrating the diversity of artistic talents in Monterey County. This unique celebration of community, commerce, and culture transforms the streets of Sand City into A Kaleidoscope of the Arts of every genre. Thousands of residents and visitors discover innovative art, listen to continuous live music from multiple stages, and have an opportunity to purchase works from local painters, sculptors, and multimedia artists. Delicious, gourmet foods and local craft beer will be available, as well as wine tasting from local wineries.

Over 100 Artists & Artisans • Open Studio Tours
Pop-Up Art Exhibits • Continuous Live Entertainment Food • Craft Beer • Wine Tasting Live Music on Multiple Stages Bike Valet/ Siree Rentals/Bus Service